The new stand-alone George store is now open at Parkgate Retail Park in Rotherham.
The doors officially opened on Thursday 1 October.
Asda has transformed the former Asda Living unit into a dedicated George store featuring expanded womenswear, men's and children's clothing, a larger George Home department, a combined character and toy area, bedroom displays, Click & Collect and upgraded fitting rooms.
Rotherham's store is the seventh former Asda Living location in the UK to be transformed into the stand-alone George format.
It is also the second of the new-format George stores in South Yorkshire, following Barnsley.
The transformation forms part of wider plans to develop George as a shopping destination in its own right rather than simply a clothing label inside Asda supermarkets.
Source information
Source: Asda