Social media
Reach our local social audience.
Your business is promoted through the relevant Essentials social channels, helping put your name, offer or message in front of people already engaging with local content.
Local digital advertising
Get your business seen by local people.
Digital Advertising for Local Businesses
Reach customers across the Essentials social network, local websites, branded video and our Business Directory.
Essentials gives local businesses a simple way to build visibility without needing a large agency, complicated advertising platform or huge marketing budget.
We create the content, put it in front of our local audience and give your business a stronger presence across the Essentials network.
Digital advertising from £199 per month.
Straightforward local advertising. No complicated media buying. No obligation to enquire.
Digital Advertising for Local Businesses
10 MILLION+
Social media views every month
1 MILLION+
Monthly social engagements
4 LOCAL BRANDS
Sheffield, Barnsley, Rotherham and Doncaster
SOUTH YORKSHIRE
Local audiences across the Essentials network
Your business. In front of a local audience.
People already follow Essentials for local news, events, weather, sport, entertainment and what's happening in their area.
Digital advertising puts your business into that existing local environment rather than expecting you to build an audience from scratch.
Audience figures are across the Essentials network and based on platform analytics.
More than a social media post.
Digital advertising with Essentials can put your business in front of local people across several parts of our network.
Branded video
We'll create the content too.
Your campaign includes a professionally produced 30-second promotional video designed to communicate your message clearly and work across social media.
You don't need your own marketing department, video editor or advertising agency.
Essentials websites
Visibility beyond the social feed.
Selected advertising packages can give your business additional exposure across the Essentials website, including prominent homepage and directory positions.
Business Directory
Help local customers discover you.
Advertisers receive an enhanced presence within the Essentials Business Directory with links, calls-to-action and increased visibility.
Digital advertising
Social Spotlight
£199per month
A straightforward way to put your business in front of the Essentials local digital audience.
Limited availability
Limited to just 4 businesses per month, per area.
We deliberately limit the number of Social Spotlight advertisers so each participating business receives meaningful visibility rather than becoming one of dozens of advertisers competing for attention.
- 1 dedicated promotional campaign
- 1 branded 30-second promotional video
- Up to 7 campaign placements across the month
- Promotion through our local Essentials social channels
- Direct call-to-action to your business
- Enhanced Business Directory profile
- Links to your website and social channels
- Featured position near the top of the Business Directory
- Rotating advertiser position on the relevant Essentials homepage
We don't just sell you space.
We'll help turn your business into a campaign.
1
Tell us about your business.
Tell us what you do, where you're based and what you'd like customers to know.
2
We create your campaign.
We'll turn your message into a clear digital promotion, including your branded 30-second video.
3
We put it in front of local people.
Your campaign runs across the relevant Essentials digital channels throughout the month.
Simple. Local. Done for you.
More than a basic directory listing.
Businesses can be listed in the Essentials Business Directory, but Social Spotlight advertisers receive additional visibility designed to help them stand out.
| Feature | Standard Directory | Social Spotlight |
|---|---|---|
| Business profile | ||
| Website and social links | Based on standard listing features | |
| Enhanced advertiser profile | ||
| Featured directory position | ||
| Homepage advertiser rotation | ||
| Social media campaign | ||
| 30-second branded video | ||
| Up to 7 campaign placements |
Optional extra
Need your own website too?
If your business doesn't yet have a strong website, we can create a simple professional web presence to sit alongside your Essentials campaign.
Add a dedicated business website for +£100
A simple way to give customers somewhere professional to go when they discover you through your Essentials campaign.
Domain subject to availability.
- Your own domain
- Up to 3 professionally designed pages
- Mobile-friendly design
- Business information
- Contact details
- Calls-to-action
- Social media links
- Connected to your Essentials business profile
Want an even bigger local presence?
Digital advertising is only part of what Essentials can offer. Combine social media, website exposure and video with Radio Essentials and put your business in front of local audiences across multiple channels.
- Radio
- Social
- Websites
- Video
- Business Directory
- Podcasts
Our larger advertising packages combine multiple channels so your business is seen and heard repeatedly rather than relying on one individual post or advert.
Local advertising without the agency complexity.
Local audience
Reach people following what's happening in their own town and across South Yorkshire.
Content included
We help create the advertising content rather than simply selling you an empty advertising slot.
Multiple digital touchpoints
Your campaign can appear across social media, the Essentials website and Business Directory.
Clear pricing
Start from £199 per month with a straightforward package designed for local businesses.
We already have the local audience.
We create the content.
We help put your business in front of them.
One network. Four local communities.
Sheffield Essentials
Barnsley Essentials
Rotherham Essentials
Doncaster Essentials
Campaigns can be focused on the local Essentials audience most relevant to your business.
For businesses wanting wider coverage, talk to us about reaching multiple South Yorkshire areas.
Questions
Is Social Spotlight suitable for a small local business?
Yes. Social Spotlight is designed as an accessible entry point for local businesses that want professional promotion without committing to a larger multi-channel advertising package.
Do I need to create my own advert?
No. A 30-second branded promotional video is included as part of Social Spotlight. We'll work with the information and assets you provide to create the campaign content.
Where will my campaign appear?
Campaign placements can run through the relevant Essentials social channels, with additional advertiser visibility through the Essentials website and Business Directory as described within the package.
Can I advertise across more than one area?
Yes. Speak to us about wider South Yorkshire coverage if you want to reach audiences across multiple Essentials areas.
Can I combine digital advertising with radio?
Yes. Essentials also offers combined advertising packages incorporating Radio Essentials alongside digital, website and other local media opportunities.
Can you build my business a website?
Yes. A simple three-page business website with its own domain can be added to your digital package for an additional £100. Confirm the exact charging arrangement during the enquiry process.
How many Social Spotlight advertisers do you accept?
Social Spotlight is limited to four businesses per month, per area.
Ready to get your business seen?
Tell us a little about your business and what you'd like to promote.
If Social Spotlight is the right fit, we'll help get your campaign started. If another Essentials package would work better, we'll tell you.
